PCMag has reviewed the Sony Ericsson W710i and write, “I think the Sony Ericsson W710i’s main competition isn’t really a phone at all, but the Nike + iPod exercise kit. For serious runners, the Nike+Pod solution is a much better option. The W710i doesn’t have voice prompts telling you how far you’ve gone; it won’t sync music playlists with your PC; and it doesn’t have any community features. But since it’s an all-around solid cell phone, less intensive exercisers may choose to pick it up instead.”